Joe Rossomando
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Hello! I’m Joe Rossomando.

Senior UX/UI Designer with 15+ years of experience architecting intuitive, user-focused digital products for enterprise fintech and global B2B SaaS brands. Career history spans from leading the user experience for complex fintech enterprise platforms at Allvue Systems to developing high-level design strategies for global brands like Altice USA.

Strategy & Systems Thinking

The approach is rooted in a strategic, systems-thinking mindset. Specializing in “dropping into” complex product lifecycles—across Web, Mobile, and TV platforms—to translate dense business requirements into streamlined, effective workflows and information architecture. While maintaining a deep foundation in visual design and brand alignment, the primary focus is building the logical frameworks that drive product success.

Insight-Driven Validation

Dedicated to fostering close collaboration between Product, Design, and Engineering to ensure every decision aligns with technical feasibility and business goals. A specialization in partnering with UX Researchers and Product Managers ensures raw insights are translated into high-fidelity, validated models. This design-as-validation process uses interactive prototyping to stress-test complex requirements and ensure architectural integrity before development begins.

Interactive Representative: Ross AI

Beyond this static bio, visitors are invited to interact with Ross AI—a custom-built conversational representative. Engineered to provide real-time insights into career history, projects, and design philosophy, it is the most effective way to experience the designer behind the work.

Sketch 95%
Figma 70%
Adobe Suite 85%
Experience Timeline

Harrison Leifer DiMarco

Freelance Designer

January 2006

Graduated L.I.U C.W.Post

BFA

May 2007

Oxford University Press

Graphic Designer

September 2007

Altice

Senior UI Designer

September 2011

Allvue Systems

Lead UX/UI Designer

September 2019

Projects

Smart WiFi TV UI

Altice was rolling out Smart WiFi, a new service that automatically connected devices to the optimal WiFi band (2.4 GHz…
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Expression Builder AI Assistant

Allvue’s expression builder was powerful but required programming knowledge, making it difficult for non-technical users to create or edit expressions….
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Semantic

Allvue partnered with Semantic, a third-party platform, to let users upload documents (PDFs, Excel, Word) and inject that data into…
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