Senior
UX/UI Designer
Crafting digital experiences that users love
About Me
Hello! I’m Joe Rossomando.
Senior UX/UI Designer with 15+ years of experience architecting intuitive, user-focused digital products for enterprise fintech and global B2B SaaS brands. Career history spans from leading the user experience for complex fintech enterprise platforms at Allvue Systems to developing high-level design strategies for global brands like Altice USA.
Strategy & Systems Thinking
The approach is rooted in a strategic, systems-thinking mindset. Specializing in “dropping into” complex product lifecycles—across Web, Mobile, and TV platforms—to translate dense business requirements into streamlined, effective workflows and information architecture. While maintaining a deep foundation in visual design and brand alignment, the primary focus is building the logical frameworks that drive product success.
Insight-Driven Validation
Dedicated to fostering close collaboration between Product, Design, and Engineering to ensure every decision aligns with technical feasibility and business goals. A specialization in partnering with UX Researchers and Product Managers ensures raw insights are translated into high-fidelity, validated models. This design-as-validation process uses interactive prototyping to stress-test complex requirements and ensure architectural integrity before development begins.
Interactive Representative: Ross AI
Beyond this static bio, visitors are invited to interact with Ross AI—a custom-built conversational representative. Engineered to provide real-time insights into career history, projects, and design philosophy, it is the most effective way to experience the designer behind the work.
Experience Timeline

Projects
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Rename Set Top Boxes Wireframes
To make device management easier, Altice wanted to give customers the ability to rename their set-top boxes directly in the Optimum mobile…
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Smart WiFi Mobile App
Altice introduced Smart WiFi, a feature that automatically connects devices to the best available WiFi band (2.4 GHz or 5 GHz). This…
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HTML Bill
Previously, Optimum customers could only view a static PDF of their monthly bill online, offering little clarity on charges and savings. The…
Contact
Let’s work together
Email: Joseph@Rossomando.net
Phone: 631.681.4235
Location: New York
